As the designer responsible for modernising the International Travel & Health Insurance Journal (ITIJ), my focus was on transforming a long-standing broadsheet publication into a contemporary, digitally led experience. With ITIJ shifting toward daily online news and a global readership increasingly engaging through screens, I redesigned the entire publication to align with modern digital behaviour.
I created a new visual system across print and digital, introducing interactive PDFs, redesigned website content, social graphics, infographics and educational video assets. The new UI layouts prioritised clarity, hierarchy and usability, bringing consistency across platforms while giving the brand a fresh, professional tone.
In print, I reduced the publication to a more accessible magazine format and introduced bold, conceptual cover designs that differentiated each issue. I also developed updated imagery treatments, collage styles, illustrations and graphic elements, all documented in a comprehensive style guide covering grids, typography and layout systems.
The result was a complete digital and editorial refresh that brought ITIJ up to date with current media standards, delivering a more engaging, user-friendly experience across web, social, EDMs and the redesigned publication itself.
ADVERT DESIGN
A range of adverts designed for clients and self-promotion that are to be used in print across different ITIJ publications. (click to expand)
