With this project, I aim to challenge people's perceptions of others, through clothing. Stereotyping groups or individuals is something that many of us have been guilty of doing. Prejudice has long been a social boundary that has proven hard to break especially within differences between class, race, and appearance.
I have tried to re-create common stereotypes that many of us recognise. All are mirrored with an opposing stereotype or a more ‘normal’ look. Each common stereotype has two similarities between them. The first is that the stereotype and the mirrored image are modeled by the same person. The second is that underneath all the clothes no matter what the appearance, there is a human being, we are all the same.
Through the completion of this photo series and campaign, I have identified a social issue and attempted to raise awareness and challenge the issue, using design as a tool for change. I believe that we are living in an age where appearance is more fluid than ever before. Our clothes, our body image, or even just our looks can't possibly define who we are as people. I hope that viewers of this work will become more self-aware of stereotyping by breaking down the differences between different dress styles.
We Are All The Same - Challenging Stereotypes
Adobe Design Achievement Award
Social Impact Photography Campaign
“Don’t judge by appearances; a rich heart may be under a poor coat”
- Scottish Proverb
Adobe Design Achievement Award
Social Impact Photography Campaign
“Don’t judge by appearances; a rich heart may be under a poor coat”
- Scottish Proverb
