Working on the QV campaign, my role was to help the brand break out of a very uniform category by delivering digital assets that genuinely shifted consumer behaviour. The aim was to present QV as a smarter, more supportive solution for sensitive skin, one that helps people feel in control every day, not just during flare-ups.
I translated this idea into a suite of digital executions, creating animated content, educational videos, infographics, EDMs, and online adverts that guided users through a preventative skincare routine. I also helped shape the visual approach for the digital storefront and broader campaign rollout, ensuring every asset reinforced a sense of ease, confidence and daily care.
The result was a bold, disruptive digital presence designed for both good and bad skin days, encouraging consistent use and helping QV stand out with a more modern, behaviour-changing creative expression.
