Working on the Clipsal Amped event, I developed the brand identity and delivered all major digital outputs, including the event website, app assets, animated content, hype videos and social media visuals. I oversaw brand consistency across every touchpoint, ensuring guidelines were followed, displays were optimised, and all digital and physical elements aligned with the Amped identity.
A major feature of the event was the Electricians’ Playground, an immersive breakout space filled with multi-sensory installations. I helped design interactive elements and the on-screen content for this area, creating an immersive experience that reinforced the event theme and elevated the overall atmosphere.
Across the entire event, my focus was on creating a cohesive, high-impact visual experience that connected with electricians and showcased Clipsal as an innovative, future-focused brand. The final execution helped strengthen industry advocacy and contributed to a 12% increase in Club Clipsal membership.
