Working on the re-design of the Casa Domani digital presence, I aimed to modernise the brand while bringing the feeling of “home” into every digital touchpoint. My focus was on developing a refreshed visual identity and applying it across key digital outputs, including web design, UI layouts, social content, digital media assets and animated sequences. I created motion-driven videos and transitions that added warmth, clarity and character to the brand, helping the website and campaign content communicate effortlessly and guide users through products and storytelling with ease.
The wider campaign extended this thinking across packaging, point-of-sale, social and web, with every touchpoint reinforcing Casa Domani as more than a product, positioning it as a warm, welcoming presence that transforms dining spaces into sanctuaries. Alongside the visual identity, the animated content further elevated the brand experience, enhancing engagement across digital platforms.
The result was a measurable shift in retailer interest and consumer demand, elevating Casa Domani from a forgettable option to a first-choice brand.
