Working across multiple campaigns for the Maxwell & Williams master brand and its sub-brands, my role focused on delivering digital assets that elevated the user experience and strengthened the brand’s presence across all touchpoints. I produced animations, video content and campaign visuals for web, as well as Myer’s in-store display screens, designed to capture attention, enhance the retail experience and drive purchase behaviour.
Across web, advertising and social channels, I created digital assets, UI layouts and platform-specific content that brought the “Here for the little things” brand idea to life. This included designing user-friendly interfaces, crafting digital animations and developing cohesive visual systems that felt warm, familiar and connected to everyday moments in the home.
By aligning storytelling with functional design, the digital ecosystem became more engaging and emotionally resonant—positioning Maxwell & Williams as a meaningful, ever-present part of family life across every screen and platform.
